| Structure of readers and relevant characteristics (*) |
2011 |
|
2012 |
|
| |
|
|
|
|
| Readers |
|
|
|
|
Per issue
|
3.36 |
|
3.46 |
|
Readers in numbers
|
320 000 |
|
356 000 |
|
| |
|
|
|
|
| Sex |
|
|
|
|
| Male |
166 000 |
53 % |
182 000 |
51 % |
| Female |
154 000 |
47 % |
174 000 |
49 % |
| |
|
|
|
|
| Age |
|
|
|
|
| 40-49 |
16 000 |
5 % |
18 000 |
5 % |
| 50-65 |
179 000 |
56 % |
221 000 |
62 % |
| 66-75 |
80 000 |
25 % |
85 000 |
24 % |
| 76+ |
45 000 |
14 % |
32 000 |
9 % |
| |
|
|
|
|
| Residence |
|
|
|
|
| Urban |
128 000 |
40 % |
139 000 |
39 % |
| Urban agglomeration |
128 000 |
40 % |
139 000 |
39 % |
| Rural |
64 000 |
20 % |
78 000 |
22 % |
| |
|
|
|
|
| Persons per household |
|
|
|
|
| One person households |
|
30 % |
103 000 |
29 % |
| Multi person households |
|
70 % |
253 000 |
71 % |
| |
|
|
|
|
| How do you like «50plus»? |
|
|
|
|
| Very well |
118 000 |
37 % |
149 000 |
42 % |
| Well |
167 000 |
52 % |
178 000 |
50 % |
| Medium |
29 000 |
9 % |
25 000 |
7 % |
| Less |
6 000 |
2 % |
4 000 |
1 % |
| |
|
|
|
|
| Housing situation |
|
|
|
|
| Private residential building
without garden |
128 000 |
40 % |
132 000 |
37 % |
| Private residential building
with garden |
55 000 |
17 % |
82 000 |
23 % |
| Rental apartment
without garden |
118 000 |
37 % |
110 000 |
31 % |
| Rental apartment
with garden |
19 000 |
6 % |
32 000 |
9 % |
| |
|
|
|
|
| Educational background |
|
|
|
|
| University,
advanced technical college |
131 000 |
41 % |
135 000 |
38 % |
| General qualification for university entrance |
32 000 |
10 % |
46 000 |
13 % |
| Vocational training |
157 000 |
49 % |
175 000 |
49 % |
| |
|
|
|
|
| Working |
|
|
|
|
| Full time |
– |
– |
107 000 |
30 % |
| Part time |
– |
– |
68 000 |
19 % |
| Not working |
– |
– |
181 000 |
51 % |
| |
|
|
|
|
| Monthly gross income per person (**) |
|
|
|
| CHF 4000–7999 |
125 000 |
39 % |
142 000 |
40 % |
| CHF 8000 and more |
86 000 |
27 % |
107 000 |
30 % |
| No information |
109 |
34 % |
107 000 |
30 % |
| |
|
|
|
|
| Car owner |
|
|
|
|
| Yes |
240 000 |
75 % |
274 000 |
77 % |
| |
|
|
|
|
| Travels abroad per year |
|
|
|
|
| 1x |
99 000 |
31 % |
107 000 |
30 % |
| 2x |
93 000 |
29 % |
114 000 |
32 % |
| 3x |
58 000 |
17 % |
75 000 |
21 % |
| 4x |
70 000 |
23 % |
60 000 |
17 % |
| |
|
|
|
|
| Domestic animal |
|
|
|
|
| Yes |
93 000 |
29 % |
107 000 |
30 % |
| |
|
|
|
|
| Internet usage |
|
|
|
|
| Yes |
266 000 |
83 % |
310 000 |
87 % |
| |
|
|
|
|
| Social networks usage |
|
|
|
|
| Facebook |
– |
– |
78 000 |
22 % |
| Twitter |
– |
– |
32 000 |
9 % |
| |
|
|
|
|
| Telephony usage |
absolut |
in % |
|
|
| Mobile phone |
285 000 |
89 % |
331 000 |
93 % |
| Skype |
– |
– |
107 000 |
30 % |
| |
|
|
|
|
| Readers have a strong interest in: |
|
|
|
|
Travels / distant countries |
256 000 |
80 % |
292 000 |
82 % |
Travels within Switzerland |
245 000 |
78 % |
295 000 |
83 % |
Cruises |
93 000 |
29 % |
107 000 |
30 % |
Cars / car trends |
98 000 |
30 % |
107 000 |
30 % |
Internet und mobile telephony |
170 000 |
53 % |
185 000 |
52 % |
Research / science |
– |
– |
263 000 |
74 % |
Health / medicine |
250 000 |
78 % |
295 000 |
83 % |
Balanced healthy diet |
– |
– |
278 000 |
78 % |
Sports / wellness |
192 000 |
60 % |
199 000 |
56 % |
Cosmetics / personal hygiene |
150 000 |
47 % |
174 000 |
49 % |
Economy |
195 000 |
61 % |
220 000 |
62 % |
Stock market / investments |
150 000 |
47 % |
174 000 |
49 % |
Retirement provisions |
182 000 |
57 % |
239 000 |
67 % |
Property market / real estate |
90 000 |
28 % |
110 000 |
31 % |
Living / furnishing / funiture |
150 000 |
53 % |
199 000 |
56 % |
Culture / theater / art |
227 000 |
71 % |
270 000 |
76 % |
Literature / reading |
– |
– |
274 000 |
77 % |
Cooking / gastronomy |
227 000 |
71 % |
253 000 |
71 % |
Wine indulgence |
173 000 |
54 % |
199 000 |
56 % |
The life of celebrities |
83 000 |
26 % |
78 000 |
22 % |
Clothing / fashion |
115 000 |
36 % |
139 000 |
39 % |
Working world / further education |
154 000 |
48 % |
167 000 |
47 % |
Environment and energy |
237 000 |
74 % |
285 000 |
80 % |
Gardening |
176 000 |
55 % |
203 000 |
57 % |
Animals |
150 000 |
47 % |
238 000 |
67 % |
| |
|
|
|
|
