| Editorial office |
Renowned authors and opinion leaders
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| Distribution |
Personally addressed dispatch by mail and display in general practitioners’ offices
|
| Geographical coverage |
The four most important economic regions of the German speaking part of Switzerland
(North Western Switzerland, Zurich, Berne, Eastern Switzerland)
|
| Four partial circulations |
Increased identification owing to the regional reference. Every issue has a section referring to the region, among other things announcement of highlights in the culture and sports sections.
|
| Printing, paper |
Sheet fed offset printing for advanced printing quality, high-quality paper
|
| Advertisements |
Positive editorial environment
Smallest advertisement format is 1/2 a page
Eye-catching (does not drown in a sea of small ads)
High-quality reading
Multiple readers per issue (bi-monthly publication)
Limited number of supplements
(if desired exclusive booking of the supplement is possible)
Flexible with regard to implementing ad specials
|
| Price / Benefit |
Qualitative high-value contacts
Price per 1000 readers = CHF 39.35
|
