| Positioning |
The positive consumer magazine for quality-conscious, active people
|
| Claim |
Content meets the zeitgeist and the interests of a major part of the active population older than 50
|
| Focus |
Readers between 50 and 65
|
| Philosophy of content |
Positive information and entertainment
Inspiration for active recreational activities
The bright sides of life
Exciting social topics
Politically neutral
No room for negative sensationalist journalism (yellow press)
|
| Cover portrait |
Personalities with international renown and achievements
(it is not sufficient to be prominent)
|
| Frequency of publication |
By-monthly
first published on February 1, 2003
|
